Consulting mandates

For companies that sell through dealers and need to decide how to grow.

We work with founders and owners of companies that sell and serve through dealers, distributors or partners.

We focus on ag machinery, agribusiness and industry.

A few mandates at a time, by request.

Three mandate topics

  • Go-to-market

    Enter a market or a region with the right offer, price and partners to start selling.

  • Channel strategy

    Choose, structure and develop the network that sells and serves.

    The model lets partners earn by delivering results to the customer.

  • Governance

    Set who decides what, with which numbers and at what pace.

    That way growth does not depend on one person.

How a mandate works

  1. Diagnosis

    We understand the business challenge and measure the starting point.

  2. Design

    With the people who run the business, we build the plan and the indicators that will prove the result.

  3. Follow-through

    We stay with the execution until the result shows in the numbers.

Scope and timeline are set case by case, after the first conversation.

What we do not do

  • Sell training or education programs to manufacturers.
  • Take mandates that conflict with the founder's current role.

Outside agribusiness, in a 2024–2025 advisory, we built a healthtech's partner-led go-to-market.

It reached operating breakeven in 7 months.

Tell us about the business challenge.

Share whatever context you are comfortable with.

We never ask for documents or confidential data.

Emanuel Ritter reads and replies personally, Monday to Thursday.

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